Involvement of the Volkswagen Group in Chinese Market Dissertation

Involvement of the Volkswagen Group in Chinese Market - Dissertation Example Industries such as information and technology, automobile, fast food, manufacturing, information technology enables services, etc have been majorly influenced by the globalisation. The companies today have realised the fact that sustained growth is only possible when the company focuses not only on the national market but also international market. The major industry that has been influenced by globalisation is the automobile industry. Automobile industry today is a global industry with the demand for automobiles increasing like never before. There are various reasons for this increase in the demand for automobiles. One reason is the increase in demand for automobiles in the developing countries and countries like China. Chinese and Indian automobile markets have now become the major attraction to many European and American automobile companies. In response to this global demand and also to sustain the growth, major automobile companies have now been concentrating on the emerging markets such as China and India. This research is aimed at analysing the internationalisation of automobile manufacturers. In order to do so Volkswagen and the Chinese market is taken as an example. Volkswagen’s operations in China have increased rapidly since its first interest in it in the 80’s. This research aims to analyse the involvement of Volkswagen in the Chinese market and how it has affected the sales and in-turn the growth of the company globally. The research analyses the various strategies adopted by Volkswagen and how it has been implemented. It also looks into the result of these strategies on the overall success of the company. Also the Chinese market will be analysed in detail. That is, the reason behind the attractiveness of the Chinese market to the global companies and the advantages and disadvantages of doing business in China. This is a research proposal outlining the aims, objectives, methodology of the research. It addresses the important aspects such as relevance of the researc h, recipients of the research, rationale, etc. Research Aim, Questions and Objectives Research Aim Aim of any research is to find measurable and testable data or information that adds to the existing human knowledge. Any research must have a specific aim that needs to be accomplished at the end. The primary aim of current research is to analyse the involvement of the Volkswagen group in the Chinese market and relate it to the overall internationalisation of Automobile manufacturers in general. A secondary aim of this research is to understand the Chinese market with respect to automobile manufacturers. In order to accomplish the above aims of the research, there is a need to formulate specific research questions and research objectives that address the various aspects of the research topic. Research Question Research question is the most important aspect of a research proposal as it addresses the core of what the researcher intends to do. Research questions are vital not only for th e current research but also for further research as it leads to the formulation of new questions this leads to further investigation and research in the topic (Lester & Lester, 2009). A research question directly indicates if the researcher is on the right track to accomplish the aims of the research. A research question needs to be well formulated keeping the aims of the research. A research question should not be too elaborative or too restrictive. The reason for this is that an elaborative question might not be intriguing as it might turn out to be a explanation rather than a question. On the other hand, if the research question i

MUSIC (Freewrite) Essay Example | Topics and Well Written Essays - 500 words

MUSIC (Freewrite) - Essay Example r contemporary artists carpenters’ greatest sounds Michael Jackson erytha franklin local talents pure inate skills banjo guitar piano groovy nights night out dancing socializing midnight blues spontaneous personal expression sentimental no bounds lyrics crying Christmas medly remembering good days bad days people loved smile faces philharmonic harmony melody noise banging fireworks nostaligic calming spring water warm peaceful merican idol beatles riding radio on google upload swigning breathtaking sopranto alto crescendo mother singing baby lullaby association to music was inferred from one’s family members and the experiences shared with them. As such, music was more of a personal and family experience as memories seemed to have formed through established bonds with loved ones. As evident, the correlation to music was expressed through words that were descriptive of sounds of music: soft, mellow, loud, fast, crescendo, alto, among others. Then, there were adjectives that focused on associating music with particular events or days: Sunday afternoon, father and mother singing, baby’s lullaby, Christmas, fireworks and even watching American Idol. Concurrently, music was clearly related to artists such as Josh Groban, the Carpenters, Michael Jackson, and Aretha Franklin; in conjunction with remembering terms that are specifically related to musical elements and genres: rhythm, harmony, melody, pop, jazz, and rhythm and blues. The fun part was that the freewrite exercise provided one with the opportunity to burst for th with whatever came to one’s mind regardless of order, pattern, grammatical rules, or whimsical sense. Food was evidently part of the musical experience with pizza, potato chips and chocolates topping the list. However, remarkably, since the topic on music was initially provided, the free flow of words, ideas, and associated terms all reverberated to anything that has some special relation to music: people, events, sounds, artists, and even the