Smart Conversion Rate And Sales Funnel Secrets From Daniel McGaw

Smart Conversion Rate And Sales Funnel Secrets From Daniel McGaw A sales and marketing funnel is when people have an awareness of your brand and move closer to a buying decision. You want them to know, like, and trust you, so there is enough value for them to become your customer. What does your customer’s journey look like? Fortunately, today’s episode features Daniel McGaw, the founder of Effin Amazing and creator of UTM.io. Daniel is a conversion rate optimization and sales funnel expert. Find out about the magic you can get from links and how to increase Website and content conversions. What are the superpowers of what can be done with a link when shared online? Urchin tracking module (UTM) tags are bits of code you can add to the end of any link; it’s the only universal tracking method available Daniel’s product offers presets for teams to keep tags consistent Most entrepreneurs think about business in the wrong way; they focus on the logo, brand, mission, and other factors before they acquire customers Daniel thinks of business this way: Where is the demand? Do we have a customer? If we have a customer, then we have a business. How Effin Amazing got its name and gets a lot of attention Don’t ask for tons of information; just get an email address to optimize for leads Funnel Anatomy: Awareness, top of funnel (TOFU), middle of funnel (MOFU), bottom of funnel (BOFU), and referrals of the funnel (ROFU) Daniel’s company uses the Velocity/Impact/Confidence/Easy (VICE) framework to map a funnel, which includes documenting information, developing strategies, and building benchmarks Evaluate your team’s skills and abilities to augment VICE scores Most marketers and businesses go wrong when they expect people to buy too quickly; and do not get enough email addresses email is king and the lynchpin to success Learn more about your customers during the funnel stages, and try to educate them Links: Daniel McGaw Effin Amazing UTM Trello RealtimeBoard AMP on iTunes leave a review and send screenshot to podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Daniel McGaw: â€Å"What are the superpowers that we can do with a link when sharing it online?† â€Å"We’re definitely trying to set the standard for how people make UTMs.† â€Å"You have to understand your target customer and what you’re trying to sell them.†

Consistent Use of That in Parallel Constructions

Consistent Use of That in Parallel Constructions Consistent Use of â€Å"That† in Parallel Constructions Consistent Use of â€Å"That† in Parallel Constructions By Mark Nichol As a conjunction, that is often optional. But when two or more corresponding phrases are involved, employ it consistently or omit it altogether, as explained in the discussion and shown in the revision following each of these examples. 1. It is healthy to recognize that biases exist and everyone has them. In this sentence, â€Å"everyone has them† might be read as an afterthought rather than a second consideration parallel with â€Å"biases exist.† To strengthen its correspondence with the earlier phrase, repeat that: â€Å"It is healthy to recognize that biases exist and that everyone has them.† (A misreading is unlikely to occur if the sole instance of that in the original sentence is deleted, but the sentence is more effectively rendered with that inserted before each phrase.) 2. More than three out of four respondents indicated their organizations are either facing strong pressure to reduce costs or that they are facing increased demand to manage spending levels. Here, if the sentence ended with costs (with either no longer necessary), inserting that after indicated would be discretionary. But if the writer uses it after the conjunction or, it must also appear in the corresponding position in the first part of the sentence, and either must be shifted to an earlier position: â€Å"More than three out of four respondents indicated either that their organizations are facing strong pressure to reduce costs or that they are facing increased demand to manage spending levels.† Alternatively, it can be deleted after or as well, in which case either must remain in its original location. (However, consider a third option that renders an earlier instance of that unnecessary and simplifies the sentence: â€Å"More than three out of four respondents indicated that their organizations are facing either strong pressure to reduce costs or increased demand to manage spending levels.†) 3. Get the facts out and make sure all sides of the issue are voiced, all relevant facts are obtained, and that everyone whose opinion is valued is heard. In this case, because of the list structure, that need not be repeated for each list item, but if it is to be employed at all, it must be inserted at the head of the list: â€Å"Get the facts out and make sure that all sides of the issue are voiced, all relevant facts are obtained, and everyone whose opinion is valued is heard.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:11 Writing Exercises to Inspire You and Strengthen Your WritingHow to Treat Names of Groups and Organizations